Reaching Customers in the 21st Century: PANEL Session and Workshop

Throughout the month of June and July, several workshops will be offered to assist business owners develop their online presence. The classes are part of the Minnesota Intelligent Rural Communities (MIRC) Initiative through University of Minnesota Extension office. Over half of the businesses in Minnesota cannot be found on the internet. When businesses lack an online presence, they lose potential customers.  MIRC workshops began as ways to address this disconnect and has already been completed in 18 other greater MN communities.

The first class offered will be part of the PANEL luncheons through the Pine City Area Chamber of Commerce. The workshop will discuss the challenges and changes facing businesses today as they work to attract a diverse customer base. Attendees will hear about new trends in internet use and mobile devices, learn about internet-based marketing tools to reach new customers and build loyalty among existing customers. This first workshop will be held on June 20th, from 11:30am -1:00pm. The cost to attend is $15. Please register by Friday, June 15th by contacting the Pine City Area Chamber of Commerce.

The second workshop will be hosted completely free of charge! It will be a three hour long, hands-on workshop dedicated to one specific topic. PANEL attendees and interested participants will have the opportunity to vote on their favorite topic from a selection of 14 different choices. The workshops are focused around four different themes. They include: expanding marketing efforts, enhancing business capabilities to sell products to a wider audience, becoming more effective in customer service, and communicating with both current and potential customers. Some workshop choices include ‘Roadside Advertising in a Digital Age’, ‘Google Tools for Business’, ‘Doing Business Online Tourism Style’, and ‘Researching your Competition’. Participants who attend the PANEL lunch will get the first opportunity to sign up for the additional workshop. Workshop will be limited to 25 businesses/organizations and will take place on July 12th, 1-4pm at Pine Technical College.

For more information or to register for one of the classes, please contact the Pine City Area Chamber of Commerce, 320-322-4040 or at