When Pine City set out to establish something sleak, clever and that separated Pine City from the “Up North” pack, it came up with “North. Nice and close.” It has many meanings and interpretations but maybe none as funny as what’s heard in this segment on Wisconsin Public Radio:
By the way, the tagline rationale is officially:
- North – conceptual metaphor, not just directional
- Nice – good community/nice people/nice small town
- Close – close knit community/close to large metropolitan area(s)
- “And” – Nice and close (nice people with a close knit community) Or Nice plus close (location/proximity)
Santa Bob Haedt (not “Haedp”) adds some humor of his own. Enjoy!