You may have noticed them over the years, or maybe they were in your subconscious. But, street pole banners have helped foster community awareness and engagement while helping brand Pine City for decades. For example, leading up to Christmas, holiday greetings appear on banners adorning the light poles; and during the summer concert season, the Pine City Arts Council hangs banners on poles around Robinson Park. Even the college has used banners along 4th Street SE to give its grounds more of a campus feel.
For the past decade, Pine City has used a busy banner filled with a sunset/sunrise, a voyageur, a canoe and the words “Welcome to Pine City”. These banners have become obsolete since they used an old logo never sanctioned by the City, and many of them are beginning to tear or fray.
Today’s technology allows banner-makers to provide sharper resolution, brighter colors and greater weather-resistance. Needless to say, the time is now to get new banners. Then, the City can explore what to do with the current, aging banners, including auctioning them off, framing them as gifts for donors, or donating them to local heritage organizations such as the Pine City Area Historical Association. Perhaps any money raised could be used to help fund the new set of banners.
When we speak of “Main Street America”, we speak of the shared experiences of Americans across the country. It is not surprising that we look to Main Streets as a source of cultural, as well as economic, renewal. Not only are they geographic centers. They also provide continuity across generations by uniting an area’s traditions, values, and aspirations. As time moves forward, preservation can be a constant struggle. New banner usage and production can keep historic areas current while tapping into the iconic image of Main Street America.
The Public Works Committee of Pine City has made this recommendation: The Committee recommended alternating banners, using the full-color, vertical version of the City’s logo, as well as alternating solid Pantone Reflex Blue and Pantone 357 Green, the City’s official colors. What do you think?
Other options have been offered up too. Zumbrota’s Area Arts Council had Zumbrotan artists create its main street banners. See more information about that here. The Pine Center for the Arts discussed this at its last Board meeting. What are your thoughts?